If KOLs Aren’t Part Of Your Marketing Strategy, You Need To Read This


I recently spent time in China, interviewing C-level leaders across different industries. Not one marketer talked about promotions or advertising. Instead, they focused on “KOLs” as a key lever to drive growth. This article explains what KOLs are and provides some case studies on how to use them.January 13, 2018 at 09:53PM

via Forbes Real Time http://ift.tt/2mA8G2g