If KOLs Aren’t Part Of Your Marketing Strategy, You Need To Read This

I recently spent time in China, interviewing C-level leaders across different industries. Not one marketer talked about promotions or advertising. Instead, they focused on “KOLs” as a key lever to drive growth. This article explains what KOLs are and provides some case studies on how to use them.January 13, 2018 at 09:53PM

via Forbes Real Time http://ift.tt/2mA8G2g

Author: edaccessible

I am a brain aneurysm survivor. Thankful for every day. Devoted father and husband. Passionate about new technologies; in particular anything to do with accessibility and universal design.