Lululemon Targets A New Audience In Its Latest Campaign http://ift.tt/2wxUQEF

Lululemon Targets A New Audience In Its Latest Campaign

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Lululemon Targets A New Audience In Its Latest Campaign

Lululemon has launched a collection for men that highlights different notions of masculinity

Lululemon’s latest ad campaign is targeted towards a new audience: men. The sportswear brand, known for its yoga gear for women, has launched a series of 30-second video spots featuring different representations of masculinity, from surfer Mark Healey to musician John Joseph to Orlando Cruz, the first openly gay boxer. The series, called Strength to Be, emphasizes emotional strength as well as traditionally masculine characteristics.

“There’s a new type of man,” Cameron Farrelly, executive creative director at Virtue Worldwide, the agency behind the campaign told Ad Age. Lululemon’s CEO Laurent Potdevin cited rising sales and the potential in men’s apparel, calling it a one of the company’s “best-kept secrets.”

Lululemon | Virtue Worldwide

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via PSFK http://www.psfk.com/

Organic Valley’s New Ad Campaign Is As Wonderfully Organic As The Foods They Produce

My new favorite campaign of the year is the Organic Valley “Call us crazy, but it’s working” campaign. No cylinder is left unfired. It’s a great strategy, the creative ideas are brilliant and the execution of those ideas is nearly flawless. This campaign actually makes the viewer root for the brand.September 20, 2017 at 01:17PM

via Forbes Real Time http://ift.tt/2xhZ7JC

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