Brewery Turns Disused Warehouse Into A Giant Advent Calendar http://ift.tt/2k0dUSL


Brewery Turns Disused Warehouse Into A Giant Advent Calendar

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Brewery Turns Disused Warehouse Into A Giant Advent Calendar

A brewery in the UK created an advent calendar from an unused building to include humorous messages about the holidays

The countdown to Christmas continues and many love to celebrate it with advent calendars. Banks Brewery based in the UK decided to make their own DIY advent calendar with an unused building located in Wolverhampton. Every day, they unveil the what lies behind the the numbers positioned on the building’s windows to reveal a Christmas-themed graffiti picture with a message revolving around the holidays. The messages and pictures on the calendar were made with a sense a humor, such as a sad snowman with a yellow stain on its side. All of the windows face a nearby street, making it difficult for someone to miss as they walk or drive by.

Banks Brewery’s motive behind the advent calendar was an attempt to reach out to a younger audience and introduce them to the brand’s beverage.

Advent Calendar

+brewery

+christmas

+Graffiti

+holiday

+Warehouse

Marketing

via PSFK http://www.psfk.com/