Japanese Campaign Transforms People’s Voices Into Unique Chocolates http://ift.tt/2jUtwqK


Japanese Campaign Transforms People’s Voices Into Unique Chocolates

http://ift.tt/2jQKp5Z

Japanese Campaign Transforms People’s Voices Into Unique Chocolates

An NTT Docomo campaign turned the vibrations and pitch of a voice message into a chocolate design, to be discovered by the recipient

Have you ever seen what your voice sounds like? Or tasted it? Japanese telecom company NTT Docomo will help you do just that by turning voice recordings into chocolate for a special someone with the Voice Chocolate campaign.

First, a person records a short message. The vibrations and pitch of their voice is then used to make a unique design. The design is mapped using 3D technology and turned into a piece of chocolate. Upon delivery, the recipient can scan the chocolate using an AR app that reads the design and plays the original message for them.

See the chocolatey process in practice:

NTT Docomo

+chocolate

+Food

+mobile

+NTT docomo

Marketing

via PSFK http://www.psfk.com/