http://ift.tt/1R6Uwx1
By Loren McDonald, IBM Commerce Four out of five customers feel the brands that they buy don’t know or treat them as individuals, according to a recent joint study conducted by IBM and Econsultancy. “The Consumer Conversation” study demonstrated the growing gap between the messages marketers are sending out and what […]
Vía Forbes Real Time http://onforb.es/1EaJbnL