IBM Smarter PlanetVoice: How To Satisfy Customers — On Their Own Terms

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By Loren McDonald, IBM Commerce Four out of five customers feel the brands that they buy don’t know or treat them as individuals, according to a recent joint study conducted by IBM and Econsultancy. “The Consumer Conversation” study demonstrated the growing gap between the messages marketers are sending out and what […]

Vía Forbes Real Time http://onforb.es/1EaJbnL