How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles To Win In Mobile
How can brands rise above the noise, especially in mobile? One way brands can try to engage with their customer is through branded apps. In 2014, mobile users spent 86 percent of their time spent on mobile in apps as opposed to on the mobile web. So it makes sense that brands should try to connect directly with customers with their own mobile app.

Vía Forbes Real Time