Disney Proves That Profitable Marketing Is About Brand Stories

Marketers are often told that storytelling is the key to branding. That your brand needs a story in order to give your products context, meaning, and emotion. The concept of “content marketing” often gets thrown into the argument since it’s such a good instrument for storytelling. Some marketers buy it, others don’t. Well, […]

Vía Forbes Real Time http://onforb.es/1KnatgT