Can Ford’s New Car Share Program in London Beat Out Zipcar?

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VideoThis week Ford launched a new car sharing program, GoDrive, in London.  Yet, the GoDrive website doesn’t have the Detroit-based car manufacturer’s logo.  Are car companies realizing that ownership is not the future and thus, buying into the sharing economy? London is an ideal place to launch the program, given the city’s […]

Vía Forbes Real Time http://onforb.es/1cpOYhz