P&G’s Frederic Fekkai Hair Care Brand Is The Latest Victim Of Its Brand Consolidation Program

The latest sale indicates P&G’s growing detachment with the beauty business, which includes skin care and makeup, hair care, and fragrances segments. The company is reportedly in the process of divesting several other components of its beauty business, including the Wella hair care unit, the fragrance business and certain unnamed cosmetic brands. Rumors of the potential sale of the Wella Hair Care unit have been floating around since last November, but have not been substantiated by the company. Nevertheless, P&G’s disinterest in the beauty business is clear from recent events.

Vía Forbes Real Time http://onforb.es/1Kx5zid