How Dorm-Room Startup, Back To The Roots, Broke Into Chez Panisse, Whole Foods and Nordstrom

http://ift.tt/1R6Uwx1
For Back to the Roots co-founders, Nikhil Aurora and Alejandro Velez, it all started in a business ethics class at UC Berkeley. The two learned they could grow gourmet mushrooms off of coffee grounds, one of America’s largest, urban waste streams. After reading articles and studying YouTube videos, the pair […]

Vía Forbes Real Time http://onforb.es/1Awf3XJ