Five Ways Facebook Messenger Could Be A Game Changer For Retailers

http://ift.tt/eA8V8J
Thus far, “Facebook commerce” has flopped. Efforts by retailers, from Express to Urban Outfitters, to sell merchandise directly on the social network via virtual shops on the site, “news feed stores” or catalogs have returned a negligible return on investment, at best. Experts say that failure reflects the mindset of consumers when […]

Vía Forbes Real Time http://ift.tt/1zXvvQL