Turning Customer Data Into Brand Advocacy Requires Marketing Innovators And Enterprise Leaders

To learn more about how the field of marketing is changing and the challenges that contemporary marketing leaders face, I am conducting the “CMO Insight Series.” As part of this series, I posed several questions to Deepak Advani, the former CMO/SVP of E-Commerce at Lenovo and the current GM of IBM Commerce. What follows are his thoughts.

Vía Forbes Real Time http://ift.tt/1KAw96C

Author: edaccessible

I am a brain aneurysm survivor. Thankful for every day. Devoted father and husband. Passionate about new technologies; in particular anything to do with accessibility and universal design.