Turning Customer Data Into Brand Advocacy Requires Marketing Innovators And Enterprise Leaders

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To learn more about how the field of marketing is changing and the challenges that contemporary marketing leaders face, I am conducting the “CMO Insight Series.” As part of this series, I posed several questions to Deepak Advani, the former CMO/SVP of E-Commerce at Lenovo and the current GM of IBM Commerce. What follows are his thoughts.

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Author: edaccessible

I am a brain aneurysm survivor. Thankful for every day. Devoted father and husband. Passionate about new technologies; in particular anything to do with accessibility and universal design.