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Wrestling With Cyber (In)Security: A Four-Point Plan

I confess to having spent more than a little time lately thinking about cybersecurity, but maybe not for the same reasons as most. My thoughts range from skepticism about the naiveté, ignorance or disingenuousness (depending on your perspective) expressed at some fairly high levels about how widespread and pernicious such activity is, to serious concern that the management of such risk in many places is dangerously deficient.

Having directly dealt with this issue as a CRO and a consultant, my worries are predicated on the fact that a) this is not a new series of challenges, b) a lot of smart people have spent a great deal of time and effort thinking about how to deal with the multidimensional challenges of cyber risk and c) it is growing, metastasizing and not going away.

It is hard not to raise an eyebrow when one hears comments about lack of awareness or sensitivity to cyber risk, especially from governments (or the national headquarters of major political parties) and large firms. If such activity hasn’t been near or at the top of the risk inventory for years, if it isn’t something the CEO and the CRO talk about regularly and isn’t the subject of consistent reporting to stakeholders and the board (or their equivalents), something is seriously awry.

And if you are still approaching the issue from the perspective that you can keep the barbarians from the gate, you are even further behind the eight ball.

At the beginning of the decade, those such as the U.S. Department of Defense and the Department of Homeland Security, among others, who were serious about addressing cyber risk had already moved from prevention to active management, based on the presumption that the enterprise had already been hacked or would be. This shift sounds simple, but, as with many implementation issues, it is extremely challenging to effect in practice. This is because of the multidimensional nature of the problem.

There are external as well as internal issues to managing the cyber risk problem, and unless all of these are addressed, monitored and modified simultaneously and constantly, a hole in one’s defenses is likely to occur. Real-time, three-dimensional chess is an apt analogy for what is needed to keep things under control.

It’s hard not to raise an eyebrow  about the lack of awareness to cyber risk from governments and large firms.

A comprehensive explanation of how to address cyber risk is beyond the scope of this column; however, below is a high-level overview of the most critical ingredients that should feature in any such effort:

  1. Drain the moat and stay away from the ramparts: Trying to keep out those that would seek to do you harm is a fool’s errand at this point. Instead, as a first step, fully identify, prioritize and address the cyber aspects of your potential critical information, operational and competitive vulnerabilities.
  2. Explicitly revise your strategy and business plans in light of these findings: These threats need to be fully incorporated into your strategic deliberations and your performance and risk measurement frameworks. Everyone on the senior management team, as well as the board, needs to be fully informed about the types of exposures that could arise, what the potential implications of different kinds of breaches could be, how the firm is/plans going forward to manage them in a multi-layered, reward-to-potential risk prioritized way, how they should respond if and when such an attack(s) materializes and, as important, what specific aspects of cyber risk management they are personally responsible for and will be held accountable for managing according to the policies and guidelines established. To achieve these last two objectives, explicit appetites and tolerances for different types of cyber events needs to be established, monitored and reported to management and the board. And the subject should be a standing agenda item for both the board and management.
  3. Think and act “inside out” as well as “outside in”: In most, if not all, cases—given that email and social media are the most prevalent vehicles used by hackers—your employees need to be the first line of detection and defense. Continuing education, training and periodic internal testing should be mandatory for all employees and board members. The better your staff understands the possible ways in which outsiders may try to get in to your systems and the potential consequences that could ensue, the better you will be at constraining/containing potential adverse impacts.
  4. … and “bottom up” as well as “top down”: Little things are likely to matter as much (and in some cases more) than a major systems breach. The latter is certainly going to be extremely harmful if it occurs, but unless you are woefully derelict, it is very hard to achieve. It is far easier (and the much more often employed tactic) to find a weak link—such as an employee clicking on an email containing malware, giving the malware access to your system and the ability to migrate through it to find and extract data and information over time. This is why a comprehensive, layered system monitoring and reporting capability is critical. It is the electronic equivalent of the “If you see something, say something” approach that was developed after 9/11.

There is a great deal more that needs to be done to create a top-notch cybersecurity framework, as the devil truly is in the details. Regrettably, the almost daily headlines suggest that far too many firms, governments, and other entities have yet to achieve even this level of proficiency.

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via IFTTT

Delta Partners With On-Demand Helicopter Service For Time-Conscious Travelers

Delta Partners With On-Demand Helicopter Service For Time-Conscious Travelers

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Delta Partners With On-Demand Helicopter Service For Time-Conscious Travelers

The new helicopter transportation service, Blade, partnered with Delta to help flyers avoid the chaos of the JFK airport and the drive to Manhattan

Blade, an application based helicopter transportation service that functions like Uber, has partnered with Delta Airlines to help passengers avoid the chaos at New York City’s JFK airport. The service brings luggage directly to passengers after a flight and drives them to a waiting helicopter that flies them to Manhattan.

When a customer’s Delta flight has landed, Delta’s Elite Services team members brings their luggage to their Blade car where the driver takes the passengers to their helicopter. The helicopter takes them to one of three lounges Blade has set up in Manhattan, with the flight taking almost 10 minutes.

It costs $1,000 to book the helicopter and $250 to include Delta’s Elite Services to help with the luggage.

Blade

+airport

+flying

+helicopter

+JFK

+Luxury

+manhattan

+NYC

+travel

+USA

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 10:12AM

Modular Sofa Designed For The Millennial Lifestyle

Modular Sofa Designed For The Millennial Lifestyle

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Burrow is designing a modular couch that is meant to be adapted to the realities of modern living

It is often true that the bulkier a couch, the pricier and cozier it gets. Yet, this start-up furniture company is eyeing to marry the greatest things about couches with an attractive price. Enter the Burrow: a modular sofa that’s also a system built for the modern lifestyle. Joining the trend of other shape-shifting furniture, this one can be shrunk or widened depending on need.

The modularity is in the seats. The Burrow is available for purchase as a single, a double, triple or quadruple-seater couch.

Multi-awarded furniture designer Leah Amick is behind the couch’s comfortable mid-century look. Judging by appearance, the Burrow does look like a couch made for sitting. With thick cushions and generous sitting space, it looks like the perfect “burrow” for a lazy Friday night.

But the modular product is not all the innovation for this product. The founders of Burrow, Stephen Kuhl and Kabeer Chopra, wanted to connect two ends: production and delivery of the sofa. In the current model of furniture manufacturing and delivery, overhead costs are sky-high.

Each couch is made with harmful chemical-free fabric. The stronger parts are fashioned from sustainably sourced wood. The Burrow ships directly from their warehouses to the end consumer. This minimizes the cost of logistics by about 70% and the savings are shared with the buyer.

At home, there’s no need for people to install the sofa. Each Burrow is shipped in boxes made from recycled materials. Each box has a handle for easy transport. A single-seater ships in two boxes and the bigger models ship in even more boxes. Dividing the couch across several boxes can make end-consumer handling a tad more bearable.

The end result is a great-looking couch that’s just as comfortable as it looks. The couch comes in five color options. Buyers will can also choose to either get high or low arm rests. Because this couch is designed for the millennial, a hidden USB charging port on couch stands by.

Burrow

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 10:05AM

Ivy Ackerman: Innovating The Dining Experience

Ivy Ackerman: Innovating The Dining Experience

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In the lead-up to our PSFK 2017 conference, we look back at key speakers from past years. Culinary experience strategist Ivy Ackerman on how to capitalize on new experiences from old traditions

Leading up to our PSFK 2017 conference on May 19, we are looking back at some of the key speakers from years past. Get your tickets today!

Food culture, from the presentation to the plating, is strongly rooted in tradition. Whether you’re in New York or Montreal, eating a bagel will be rushed and crowded. People don’t mind because that’s tradition. The opposite is true for fine dining as well. A high-end restaurant will typically offer tasting menus and be decorated with white linens and candelabras. It’s what people expect because it’s tradition. At the annual PSFK conference in New York City, Ivy Ackerman, founder of culinary events company Butter and Egg Road, shared a trend she’s seeing in the food industry that merges dining experiences from opposite ends of the spectrum to create new traditions for established cuisines.

Ackerman calls this new trend “High-Low Dining.” It takes a traditional style of dining and fuses it with its exact opposite.

One example of this is Blanca, a  Michelin-rated restaurant in the heart of Brooklyn’s up-and-coming Bushwick neighborhood. It is everything you would expect from a high-end Manhattan restaurant: a long wait list for reservations, 20-course tasting menus, an intimate dining experience. The only difference is, it’s in Bushwick. “It’s putting a new lens on luxury,” explains Ackerman.

A slightly different iteration of this trend comes in the form of a bagel. Sedelle’s is a New York bakery and restaurant that reframes the bagel experience serving diners at their tables, serving lox on silver tea stands and enjoying the bagel on Le Creuset plates. “The bagel never looked so good,” according to Ackerman.

Ackerman believes High-Low dining stems from the human desire to want to discover something new. “We’re going to want the rainbow food, we’re going to want the cricket, maybe,” she explains, “but what we also crave is to be surprised and delighted by the reinvention of the old.” The drive to High-Low dining comes more from the experience of reinventing the experience rather than the food. “For millennials who we know relish the experience, it gives chefs the tools they need to capture a new audience that is always looking for the next.”

This trend can be seen on a mass scale with the emergence of fast casual restaurants offering wine programs. Now diners at Taco Bell and Chipotle can pair wine with their burritos.

Ackerman closed by saying that if we change the way we look at food, the food itself will change.

Butter and Egg Road

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 09:57AM

Hotel Guests Can Now Control And Purify The Air In Their Rooms

Hotel Guests Can Now Control And Purify The Air In Their Rooms

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Hotel Guests Can Now Control And Purify The Air In Their Rooms

Hotel Guests Can Now Control And Purify The Air In Their Rooms

Innovaci Inc. is launching AireSpa, a system design to allow hotel guests to control their room’s scents and sounds

In keeping with the trend of leveraging technology to optimize guest experience Innovaci Inc., a health and wellness product company in New Jersey, is launching AireSpa, a system design to allow hotel guests to control the scents and sounds in their room, as well as removing allergens and dryness in the air.

The AireSpa is a “floor standing unit” that can be controlled through a touchscreen remote control. “This design provides a whole room solution for air purification, cool mist humidification, aromatherapy, and Soundscapes,” reads Innovaci’s product description.

Differentiating themselves from the competition is not the only thing that might attract hotels to purchase AireSpas for their rooms. The device comes with a tracking system that allows staff to see trends and usage, as well as come up with different billing options for guests and identify possible savings to the hotel.

AireSpa

+Air

+AireSpa

+hotel

+New Jersey

+technology

+travel

+USA

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 09:36AM