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Twitch Is Creating A Reality Show For Rising Video Game Streamers http://ift.tt/2AphITH

Twitch Is Creating A Reality Show For Rising Video Game Streamers

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Twitch Is Creating A Reality Show For Rising Video Game Streamers

The platform announced a new reality show where contestants compete to prove they’re the best streamer

The dream of every passionate video game streamer is to earn enough of a following to turn streaming into a full-time gig. Twitch wants those up-and-comers to share their stories on a new reality show, Stream On. Streamers who are accepted to the show will compete in the skills Twitch believes all professional streamers need to have to perform for an audience. Challenge winners will be determined by the audience. The streamer who walks away as the contest winner will receive $5,000 per month for a year, totaling $60,000, as their prize.

Those who want to appear on the show can apply through Twitch’s open audition page; however, potential participants must have already reached Partner status on the streaming website. Stream On premieres in March 2018.

Twitch Stream On


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Branding Is An Ever-Evolving Organism http://ift.tt/2CQzamZ

Branding Is An Ever-Evolving Organism

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Emeka Patrick, creative director at Anchor Worldwide, considers how social media raised the bar for brands and shares his advice for a creative life in NYC

Emeka Patrick, creative director at Anchor Worldwide and strategist at AREA4, had some years of self-directed creative work under his belt—having begun a career in advertising and started a fashion company—before he decided to broaden his knowledge of branding. For our series in partnership with the School of Visual Arts (SVA) Masters in Branding program, PSFK spoke to the native New Yorker about the new demands for brands in the wake of always-on social media, collaboration and drawing inspiration from the city’s populace.

SVA’s Masters in Branding program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and master the intellectual link between leadership and creativity.

Where did your interest in branding begin, and what led you to choose SVA’s Masters in Branding program?

I’m tempted to say during my later high school years when I first started interning in the ad world, but I’d probably have to more accurately say a few years after graduating college and starting my advertising career. It was a while back and branding hadn’t become nearly what it is today. Yes, people created visual identities and they did naming. Yes, they understood the idea and the import of how people felt about a particular company, product or service, and what it meant to them and their lives, and in turn how those perceptions drove profits, created tribes and contributed to success or failure, but things were very, very, different.

Not only were there vastly fewer touchpoints across which brands needed to have a presence, mainly due to the technology that existed at that time, but also the world moved a lot slower. Brands were still speaking to customers, but not engaging with them on anywhere near the scale that is seen, or expected, today. Not to totally date myself, but we didn’t have Twitter or Instagram and, depending upon exactly what year we’re talking about, Facebook was either just getting off the ground for the wider world or was just a glimmer in Mark Zuckerberg’s eye.

At that time I was functioning as a planner/creative, or just planner depending upon which of the positions or years we’re talking about. Then, as now, I often saw disconnects, discontent, and also connections and opportunities that weren’t being exploited. These mainly surfaced when doing research and running focus groups, which gave us a chance to uncover insights that allowed us to create better, more relevant work. However, we simply were not able to connect with customers like we can today.

Now we’re in a new reality where brands have less control over their identities than ever before. The advent of smartphones and social media have created an always-on situation where anything or anyone can engender sweeping changes in brand sentiment in a single moment. This is due not just to their experience, but the ability to document and disseminate that experience.

Almost all of us can remember the United Airlines incidents last year where first two young girls wearing leggings weren’t permitted to board due to “inappropriate dress” and then only a few weeks later a video of a bloodied passenger being dragged from one of their planes went viral. While within the airline’s rights, these actions were definitely not in line with their slogan of “fly the friendly skies” and the brand suffered from them. The poor responses on the part of the company did nothing to remedy the situation, which in turn ruined brand perception, which in turn translated into the loss of hundreds of millions in stock value.

On the other hand, these times also allow for people to share their brand love, reinterpreting and translating visual identities and brand assets making them their own while still paying homage to the source. Some brands—for example, Gucci—have really come to embrace this these days. Where once cease and desist letters and lawsuits would have ensued, now these homages and their creators, like the legendary designer Dapper Dan and the artist Gucci Ghost, have been invited into their worlds to collaborate and create.

All that being said, times have changed, and having left the ad world to move on to work on other ventures I felt I sorely needed to refresh my skills and increase my body of knowledge. The Masters in Branding program presented me with not just a unique, but a perfect opportunity to do just this. It also gave me the chance to learn from my peers and from our professors, who were practicing branding professionals who were out there every day actively working and changing the way things are done. My initial attraction to the program was validated when I was lucky enough to connect with a former coworker, Willy Wong, who introduced me to two alumni, Randy Gregory and Andrew Miller, who really sold me on the value and efficacy of the program. Add that all to the fact that it was a one-year degree that was amenable to those who wanted to work during the program and we had a winning proposition.

You had a wide range of experience before attending SVA, from video to interior design and founding a fashion startup. How did this background inform your approach to branding projects in the program and beyond?

This wide range of experience provided me with richer perspectives, informed not by theory or conjecture, but real life experiences. This then led to a better ability to spot opportunities. Having dabbled in or inhabited these different worlds really helped in allowing me to make some interesting connections between disparate pieces of information, which in turn could then be applied to identifying potential white spaces for brands and businesses.

You’re currently working as Creative Director at Anchor Worldwide and as a creative strategist at AREA4. What skills and lessons from the program are you finding most valuable in these roles?

Other than the great knowledge gained and the understanding of the deeper responsibilities that someone who works on or manages a brand has to undertake, I’d say one of the big things was working with different groups of people. Before deciding to apply and then commit to the program I was in a situation where most of my work over the past five to seven years was independent and self-directed. Getting thrust into an environment where I was forced to work collaboratively with those older and younger, from vastly different backgrounds and with vastly different viewpoints, gave me invaluable and often humbling experiences that enriched me and helped to prepare me for my return to the more typical working world.

In addition, my background was primarily in strategy and writing, and though I had a good design sensibility, the program really helped me to further develop and refine it, especially when it came to graphic design. This has given me a broader skillset, making me more versatile and better able to work with and be respected by designers and art directors.

What’s something you wish more people understood about branding?

I’m sure you’ve heard it before and I’m sure you’ll probably hear this again, but it’s not just creating visual identities or logos. It’s not just a one-off thing you do and are then done. It’s not a beautiful book you create, store on a shelf and occasionally dust off. It’s a living, ever-evolving job that necessitates understanding consumers, the market in general, and how a product, service or company fits within all that. It’s also about why a brand connects with some and not others and what can be done to better deliver on brand promises in order to deepen those connections.  

You were born and raised in Manhattan, so you’re a true New Yorker. How did the surrounding city come into play during your time at SVA? How does it inspire your creative pursuits today?

The city, though vastly changed from my years growing up here, has always provided a constant source of inspiration. NYC is just an incredibly special place to me and while I do feel it’s definitely become less interesting, as well as more homogenized, it’s still amazing and will always hold a special place in my heart. Here you never know what’s going to happen or who you’re going to meet when you turn a corner. As well, while many people say it’s finance, banking or what have you that drives New York, when you really think about it, it’s culture and creativity. Without the cultural institutions and cultural cache that New York has you simply wouldn’t be able to attract the people this city does and have them stay in love with the city for as long as most do. And the fact is the rich cultural tradition that exists in here in NYC is driven by people whether they’re creating or they’re consuming culture.

That being said, it’s not so much the city itself that inspires many of my creative pursuits, but the people who inhabit it and help to shape it. And within that larger group, it’s really my friends and friends of friends that help to keep me inspired. Being able to connect and engage with such a wide variety of people, all doing different things, living different lives and quite often crushing it lets me see a myriad of paths and opportunities and keeps me exposed to interesting information, new technology and all-around general amazingness that I simply would not be able to engage with anywhere else or stumble across on my own.

In fact, if I had to make a recommendation for finding fuel for your own creative pursuits—and this is something I aim to do more of this year—I’d say get out, see the sights, interact with people, get out of your comfort zone and do weird stuff, take classes and keep learning, go to events and honestly just live as fully as you possibly can. There is no point in being here in this city if you just beeline it from home to work and back again. Sad to say, but that’s just existing here, it’s not truly living here. As far as I know, we only get one turn around and nothing helps to make that turn a beautiful one like rich experiences, random connections and inspiring, enlightening relationships.

Applications are still being accepted for Fall 2018—apply today! Or, to learn more about the Masters in Branding program, email branding@sva.edu.

This article is paid for and presented by the SVA Masters in Branding program

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Engaging The Peer-Driven Marketplace For Gen Z http://ift.tt/2lXH8U3

Engaging The Peer-Driven Marketplace For Gen Z

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Engaging The Peer-Driven Marketplace For Gen Z

Engaging The Peer-Driven Marketplace For Gen Z

PSFK’s Forecast Z report examines Gen Z’s interest in a peer-to-peer marketplace and what it means for brands and retailers

Unlike their Millennial counterparts, we are seeing that Gen Z is more interested in purchasing items from peer-driven marketplaces as opposed to the direct-to-consumer brand model. In our Forecast Z report, PSFK Labs examines the idea of the ‘Human Marketplace’ and how brands can get involved in it instead of having it detract from their business.

Gen Z is a talented and optimistic generation. They want to create, and they don’t necessarily see themselves as participating in the traditional workforce as we know it. 50% of Gen Z already perceive themselves as entrepreneurs, while 63% of Gen Z see themselves as influencers. When compared to Millennials, 17% more of Gen Z say that they prefer to purchase items through other people instead of retailers. All of these things combine to create a generation that will not stand for more of the same, and brands need to be aware of meeting these needs or risk falling far behind.

Brands and retailers are already finding ways to implement new ideas and cater to the desires of younger consumers. Yeay, a Snapchat-style e-commerce app, provides users the chance to market products or merchandise with the hopes of promoting entrepreneurship in the younger generation. Similarly, VFiles, an offshoot of fashion and cultural publication V Magazine, is giving up-and-comers in the fashion world a chance to sell items to an influential audience, gain a following and build their own personal brands.

Brands seeking to jump on the trend of this peer-to-peer marketplace should be open to reaching out to younger consumers and working with members of Gen Z to create a symbiotic relationship. Even more than that, brands should be open to educating consumers to help instill a relationship of long-term trust.

PSFK’s Forecast Z decodes the shifting priorities, values and behaviors of Generation Z. Members can download the report today, or click here to learn more about the benefits of PSFK membership.

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+Yeay

Marketing

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How to Create a YouTube Channel http://ift.tt/2CAzAjI

How to Create a YouTube Channel

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If you’re reading this article, then I probably don’t need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You’re clever. You already know that YouTube is an important content tool, and you’re ready to start leveraging video for your own business. 

This article will cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audience today. 

1. Create a Google account (if you don’t already have one).

To watch, share, create, and comment on YouTube content, you’ll need a Google account.

If You Don’t Already Have a Google Account

Go to youtube.com and click "sign in" in the upper right-hand corner. From there, you’ll be taken to a Google sign-in page. Click "more options":

Then, click "create account":

From there, you’ll be asked to follow a few steps to create a Google account. Once you’ve completed them, proceed with the steps below.

If You Do Already Have a Google Account

Go to youtube.com and click "sign in" in the upper right-hand corner. From there, you’ll be taken to the same Google sign-in page above. If you have multiple Google accounts, be sure to select the one you want to be associated with the YouTube channel.

2. Optimize your channel with brand details.

Once you’re set up with and signed into your YouTube account, it’s time to create a channel. Back at youtube.com, click your user icon in the upper right-hand corner. You’ll see a drop-down menu, where you’ll want to click "settings."

From there, you’ll be taken to your account overview. Under "additional features," click "create a new channel."

The first step is to create a Brand Account. It can be whatever name you want, and doesn’t have to be the same name that you used to create your Google account — but we do recommend that it reflects the brand the YouTube Channel will represent.

After you enter the Brand Account name, you might be asked to verify the account via text message or voice call. If that happens, enter the code you receive from the option you choose.

Once you’ve verified your Brand Account, you’ll be taken to the dashboard for your channel. Now, it’s time to start customizing it. 

3. Customize your channel.

There are two elements of customization for a new YouTube channel: descriptive details, and visuals.

Descriptive Details

From your channel dashboard, click "customize channel."

We’ll start with the fundamental details about your channel. After you click "customize channel," you’ll be taken to your basic channel page, where you’ll see a cogwheel on the right.

Click that, then click on the section that says "advanced settings."

Here’s where you’ll enter some basic information about your channel, like the country where it’s based, as well as optimize it for discoverability by adding keywords that describe what it’s about and selecting whether or not you want it to appear as a recommended channel on other account pages. It’s also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections.

Next, you’ll want to add your channel description and links. Back on your channel customization dashboard, click on the "About" tab.

There, you’ll be asked to fill in such details as a channel description, which you can optimize for discoverability — more on that later — as well as contact information, and links to your website and social media channels. Up to five links can overlay your channel art, meaning that the banner on your profile page will contain icons for the links you choose to overlay on this list.

For example, if you wanted to overlay your banner with a link to your Facebook Page, it might look like this:

 

Your channel art is part of your channel’s customization, which we’ll move onto next. 

Visuals

When it comes to creating and adding channel art, Google has a plethora of resources for content owners, from a gallery of images to image editing tools.

One of the trickiest parts of channel art is creating a responsive banner that matches dimensions for various user experiences, like desktop, mobile, or TV. Luckily, Google has this handy image that represents the best dimension for each viewing platform … 

Source: Google

… as well as this concise video explainer:

 

 

Need a little inspiration? Check out this post with some of the best YouTube banners we’ve found.

You’ll also want to upload your profile photo. If your channel is linked to a Brand Account, as is the example we’ve used in this step, then you’ll need to update this image in the "about me" section of your Google account. Note that this rule also applies to your channel name when using a Brand Account.

When you click "change" under your profile icon, you might see this message:


Click "edit," and you’ll be taken to this page, where you can edit your Brand Account information, including your profile photo (which will be displayed on your YouTube channel).

We recommend choosing an image with dimensions of 800 x 800 pixels.

Next, it’s time to add your channel art, like a banner image. Back on your channel customization dashboard, you’ll see  

Cover art dimensions on mobile and more, best tips (), etc …

4. Add videos and optimize them for search.

Optimizing your channel for discoverability is just the beginning. Once you start adding videos, you’ll want to optimize them for search, which in turn helps users discover your video.

But this goes beyond giving your videos accurate, clear, and concise titles — though that is important. Below, we describe some of the most important things to optimize on YouTube. (For a fully comprehensive post on YouTube SEO, visit this post.)

Title

When we search for videos, one of the first things that our eyes are drawn to is the title. That’s often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also, clear and concise.

Description

This should be limited to 1,000 characters — and remember that your viewer came here to watch a video, not to read a lot of text. Plus, YouTube only displays the first two or three lines of text, which comes to about 100 characters, so front-load the description with the most important information.

Tags

Using tags doesn’t just let viewers know what your video is about — they inform YouTube, too, which uses tags "to understand the content and context of your video," according to Backlinko. That way, YouTube can associate your video with similar videos, which can broaden your content’s reach. But approach with caution — just as with your title, don’t use misleading tags because they might get you more views — in fact, Google might penalize you for that.

Category

Choosing a category is another way to group your video with similar content on YouTube — but that might not be as simple as it sounds. YouTube’s Creator Academy suggests that marketers "think about what is working well for each category" you’re considering by answering questions like:

  • Who are the top creators within the category? What are they known for, and what do they do well?
  • Are there any patterns between the audiences of similar channels within a given category?
  • Do the videos within a similar category have share qualities like production value, length, or format?

That’s it — you’ve officially not only created a YouTube channel, but now also know how to optimize its content for discoverability. For more information on how to best leverage YouTube for marketing, check our entire collection of resources.

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Why Content Creators Are Looking Inward For Authentic Stories http://ift.tt/2AnrzcW

Why Content Creators Are Looking Inward For Authentic Stories

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Storyblocks CEO TJ Leonard examines why authenticity and representation inspired content creators more than ever in 2017

Life is complex. From the mundane to the extreme, our daily lives have become not only sharable tidbits, but content for the masses. With improved camera technology on mobile devices and multiple sharing platforms, we now expect authenticity in every image and video we encounter. Consumers have projected this expectation onto brands and advertising as well, requiring commercial content to engage them on a personal, real-world level to elicit any response. Storytelling remains the driving factor in visual content, and this content must be representative of every corner of the population. It needs diversity.

When we came to this realization, we thought it would be beneficial to look back at 2017 and see how content creators were finding inspiration. What we discovered is that content creators were increasingly turning inward—looking at those authentic, simple, fulfilling moments that we encounter every day. This shift could be the antidote to the intolerance and cynicism that have dominated the headlines, or a more accurate reflection of today’s demographics, but the trend is clear. Consumers no longer gravitate toward the manufactured, pristine Madison Avenue ideal. It’s much more about accessibility, relatability and connecting with imagery that reminds us of those meaningful connections we make on a day-to-day basis.

With this notion comes the responsibility to help digital creatives tell more compelling stories by providing access to beautiful, topical and affordable content. Storytelling at its core is aspirational, and we tend to relate to stories that help us tap into the best versions of ourselves through the best versions of others. In a networked and urban world, tied together by overwhelming social feeds and a news cycle that never ends, we are inundated with outside influences that don’t always reflect our day-to-day human lives. To overcome that, we search and are drawn to the emotional impact of honest, authentic imagery that is much deeper and breaks through the noise that we are consuming every day.

We believe that while storytelling remains fundamentally about aspiration, what we aspire to has changed significantly over the last few years. For decades consumers were looking for a celebrity ideal of perfection, jet-setting and allure, and advertisers followed. Even in the early days of the iPhone, Apple employed a similar version adapted for the modern world: fit, tech savvy and adventurous, a slightly more accessible version of the 1960s pitchman. With our ever increasing connected, urban world, and the belief that our headlines don’t represent the majority view, we have watched creatives and consumers alike moving away from this old idea of perfection and replacing it with a more authentic reflection of our lives.

We raise our families, live and work in diverse neighborhoods, and endure hardships. We find fulfillment not by holding ourselves to an impossible ideal, but by interacting with those we care about in a meaningful way and learning from our mistakes. The more confusing the outside world becomes, the more we retreat inward for inspiration. This phenomenon is represented by massive increases in the demand for diverse (“LGBT” searches +782% year over year), urban (“cities” +1,285%, “street photography” +162%) and realistic (“authentic” +134%, “real people” +58%) content. We want to experience connections with people and characters we can relate to—think the Fearless Girl statue on Wall Street, which represents a stark contrast to trends of the last 50 years.

Always seeking out the highest quality of content, creatives are now demanding more visual media that you would typically find in your social feed as opposed to the pages of a glossy magazine. These trends indicate that there is a need for more realistic storytelling and that both consumers and advertisers alike are looking inward for inspiration. Brands that acknowledge this movement and foster a more authentic type of creative portrayal will become the ones who cut through the noise and reach their audience on a more personal level, while the others will inevitably fall behind.

TJ Leonard is the CEO of Storyblocks, which empowers the creative community by providing premium stock media at prices all creators can afford. Prior to his current role, Leonard led the marketing team at Storyblocks (formerly VideoBlocks) as CMO for over two years, and has driven customer growth, retention and monetization for consumer internet and mobile businesses for the last decade and a half.


Lead Image: Daniel H. Tong

Marketing

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How to Get Paid Without Spending a Dime [Free Invoice Template Generator] http://ift.tt/2DfPXPl

How to Get Paid Without Spending a Dime [Free Invoice Template Generator]

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As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels.

We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience.

Not to mention, it forces us to establish a formalized process for creating and executing on each piece of marketing collateral.

However, when it comes to invoicing, many of these strategic efforts tend to drop off. Suddenly, we cast aside branding, scramble for an existing document we can clone, and get to itemizing.Use the free HubSpot Invoice Template Generator to create professional  invoices in minutes.The result? A pile of mismatched invoices and a disconnected plan for getting paid on time.

Now fighting disorganization, especially when it comes to your business finances, can be both time-consuming and frustrating. That’s why we created Invoice Template Generator — a free invoicing tool designed to save you time and resources in 2018.

Invoice Template Generator guides you through the invoice creation process by prompting you to fill out form fields within an actual interactive invoice template.

Once you complete all of the fields, you’ll have an opportunity to download the invoice as a PDF that can be easily emailed to your customer.

Many aspects of the tool are fully customizable, allowing you to:

  • adapt the invoice based on whether or not you sell products or services
  • adjust the currency
  • add notes or payment terms
  • add your business logo
  • customize the color scheme

Ready to get started? Click here to begin creating a professional, on-brand invoice today.

Invoice Template

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Filmmaker’s “Bad Idea” Becomes One-Of-A-Kind Samsung Commercial http://ift.tt/2EU9lDf

Filmmaker’s “Bad Idea” Becomes One-Of-A-Kind Samsung Commercial

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Filmmaker’s “Bad Idea” Becomes One-Of-A-Kind Samsung Commercial

Filmmaker’s “Bad Idea” Becomes One-Of-A-Kind Samsung Commercial

Made in collaboration with Samsung, filmmaker Max Joseph turned his “bad idea” for a car advertisement into animated art

Filmmaker and television personality Max Joseph, best known for his work on the MTV series Catfish, partnered with Samsung for a unique car commercial that takes his so-called “bad idea” and turns it into something pretty cool.

The ad was inspired by highway dividers, which can be found in the median of many roads. Joseph says when he looked at these dividers they reminded him of a flip-book, where moving images are created by flicking through the pages. He thought it would make a great car commercial if someone could actually put art on these dividers and shoot them, but for years he couldn’t find any car company willing to agree to the idea.

When he presented it to his friend and fellow filmmaker Casey Neistat (best known for his work on YouTube), he was told is was a “bad idea for a car commercial.” Later on however, Neistat told Joseph that Samsung might be interested in the idea, as long as he agreed to shoot it on one of their phones. The final ad documents the pair’s creative process of shooting the complicated sequence, which included the difficult tasks of finding a road long enough, to getting an artist to agree to the ambitious project.

The end result, however, is pretty marvelous, and plays out almost exactly like a flip-book, only that instead of being drawn on paper and controlled with one’s thumb, the images here only move when driven by at the right speed. The project eventually came to encompass multiple U.S. cities, starting in Brooklyn before heading through Chicago, and ending in Los Angeles. Check out the full video below.

Max Joseph | Samsung

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+Max Joseph

+samsung

+technology

Marketing

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Cards Against Humanity Renamed A Baseball Stadium http://ift.tt/2Cod8qQ

Cards Against Humanity Renamed A Baseball Stadium

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Cards Against Humanity Renamed A Baseball Stadium

Cards Against Humanity Renamed A Baseball Stadium

The creators of the card game known for radical stunts want to make the United States a better place through their Saves America campaign

The creators behind the dark card game Cards Against Humanity launched a public campaign called Cards Against Humanity Saves America. Over 150,000 people donated $15, leaving it up to the creators to use the money to help better the United States with various stunts like purchasing a plot of land at the U.S.-Mexico border to try to block President Trump’s proposed wall. On the final day of the campaign, they announced that they had purchased a small baseball stadium in Joliet, Illinois, home to the minor league team the Joliet Slammers. The stadium was given a temporary banner across the front that reads The Cards Against Humanity Baseball Place.

Everyone who donated to the campaign received a blueprint to the stadium, a pack of baseball cards and a ticket voucher to attend a game at the stadium.

Cards Against Humanity Saves America

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+politics

+USA

Marketing

via PSFK http://www.psfk.com/

MUJI Unveils A First Look At Its New Hotel In China http://ift.tt/2EWWMXJ

MUJI Unveils A First Look At Its New Hotel In China

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MUJI Unveils A First Look At Its New Hotel In China

MUJI Unveils A First Look At Its New Hotel In China

The popular Japanese retailer is launching new hotel concept with its products and interior design

Japanese home retailer MUJI released photos of its first hotel property in Shenzhen, opening later this month. While hotel operations will be run by specialized third parties, MUJI focused on developing the hotel concept and interior design, featuring the company’s line of furniture and housewares. It will be a new level of brand immersion that not only offers accommodations in the tech hub, but an opportunity for guests to experience MUJI products and provide feedback that will help drive future merchandising decisions.

Remaining consistent with the brand, the hotel offers clean and simple design. Rooms are furnished with many of MUJI’s successful products, from cotton towels to wooden beds and chairs. In addition, a on-site restaurant, gym, library and two-story retail store will fill out the space. The Shenzhen hotel is located in UpperHills, a multi-use property at the heart of the city. It has convenient access to public transit lines, including those servicing major tourist attractions. Guests will also be encouraged to follow the brand’s global Instagram account for insider tips on local hidden gems.

Shenzhen is the first of three planned hotels, with Beijing (March 2018) and Tokyo (Spring 2019) on the horizon. The Tokyo location will open in Ginza, on the top floors of a new flagship store, the company’s largest shop to date.

MUJI Hotel

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+Design

+home

+hotels

+muji

+MUJI Hotel

+retail

+travel

Marketing

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Chobani Turns 10 With A New Look And Mission http://ift.tt/2E6Em5t

Chobani Turns 10 With A New Look And Mission

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Chobani Turns 10 With A New Look And Mission

Chobani celebrates its 10th anniversary by rebranding with new packaging, corporate goals and products

Yogurt brand Chobani celebrated its 10th anniversary with new packaging, products and a campaign called “Fighting for happily ever after.”

The campaign focuses on three aspects of wellness for the company: nutritional, social and environmental. These three indicators will drive the company moving forward, focusing on the environment and smaller communities. Chobani listed broad ideas for these plans on its website.

The first of the new product lines, ‘A Hint Of,’ emphasizes single ingredients from specific locations. It arrived in some stores in the Pacific and Northeast regions and Florida in December and will expand to other parts of the U.S. in July.

Chobani

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+chobani

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+Food

+packaging

Marketing

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