Tag Archives: Feedly

Bet On A ‘Fast And Furious’ Race During This High Production Campaign

Bet On A ‘Fast And Furious’ Race During This High Production Campaign

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Bet On A ‘Fast And Furious’ Race During This High Production Campaign

An advertisement allows viewers to bet on the winner of a staged car race for the chance to win a cash prize

A 90-second short film from sports betting company Bwin, created by advertising agency BBH London, asks viewers to bet on the outcome of a dramatic, Fast & Furious-style car race with the hope of winning the grand prize of £100,000.

The ad, called Black vs Yellow, features a yellow cab and a black police car careening through city streets until the action pauses to prompt the viewer to place a bet on which car will win the race. The winner will be revealed in another film, set to be released on September 12.

VIDEO

Filmed in Thailand, the production features stunt actors whose experience includes James Bond and Fast & Furious movies. The campaign will run in Germany, Italy, Belgium, Greece, Spain, France, Denmark, Netherlands and the United Kingdom.

Black vs Yellow

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Marketing

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Foursquare Redesigns Its Check-In App To Be More Personal Than Social

Foursquare Redesigns Its Check-In App To Be More Personal Than Social

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Foursquare Redesigns Its Check-In App To Be More Personal Than Social

Foursquare Redesigns Its Check-In App To Be More Personal Than Social

This app lets you record the places you’ve been and keep the memories to yourself

A few years ago, Facebook feeds were full of “check-ins” by friends at all the coolest places. One of the biggest platforms for such things is Foursquare, which awards users with badges (like “Mayorships”) for their check-in frequency on the app. However, its latest release, the Swarm app, steps back on the social media push and instead focuses on recording memories.

Through the Swarm app, it’s easy to keep a good record of places you’ve visited. This is an especially neat idea for travelers who want to make sure they remember the best bowl of pho they had in Vietnam or return to a favorite shop in Morocco. The app takes the idea of Foursquare and makes it more personal. Swarm doesn’t implore its users to share each check-in. Instead, it keeps things a bit more intimate.

The app comes with a lifetime check-in map that visualizes everywhere you’ve been. If you like traveling, it would be cool to see the orange pins pop-up across the continents.

However, the app experience is not entirely lonely. Friends who are nearby will still pop up on Swarm. A simple tap on their profile will let you know exactly where they are. And if you happen to think you’ve found a better Mexican cantina than they have, you can send a message in the app and invite them to join you.

Swarm, with the tagline “Remember Everywhere,” is now available on the Google Play Store and Apple Store.

Swarm

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+travel

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Domino’s Has Created A Final Fantasy Pizza Package For Fans

Domino’s Has Created A Final Fantasy Pizza Package For Fans

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Domino’s Has Created A Final Fantasy Pizza Package For Fans

Domino’s Has Created A Final Fantasy Pizza Package For Fans

Gaming fans in Australia and New Zealand can order the Final Fantasy XIV Pizza & Gaming Bundle from Domino’s

Fans of the Final Fantasy series who live in Australia and New Zealand should find their way the nearest Domino’s to check out the pizza chain’s Final Fantasy XIV Pizza & Gaming Bundle. The bundle was released alongside five different Final Fantasy-themed pizzas.

The most notable of the five pizzas is called the Chocobo Chow, named after a giant bird that players ride in the series. The Chocobo Chow pizza is topped with chicken, pineapple, capsicum, mushrooms, onions and spring onions. The four pizzas attach Final Fantasy names to familiar menu items, such as the BBQ Meatlovers re-titled Moogle’s Meatlovers. This $50 bundle includes three regular-sized pizzas of the buyer’s choice, garlic bread and a drink.

All bundles come with a code for buyers to enter to win a copy of the Final Fantasy XIV Online Complete Edition for their PS4 or PC. The Complete Edition includes the base game and two expansions, Heavensward and Stormblood.

Domino’s Final Fantasy

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Administer Self-Care With The Help Of Custom Emojis

Administer Self-Care With The Help Of Custom Emojis

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Administer Self-Care With The Help Of Custom Emojis

Administer Self-Care With The Help Of Custom Emojis

Aloe is a stress management app designed to help busy millennials form habits around wellness

According to a study that surveyed over 5,000 full-time employees, members of the world’s most talked about generation are very likely to become workaholics. And with extra hours in the office and less downtime for millennials, health has become an afterthought. This is the driving factor behind Aloe, an app-sized helper for self-care. The app makes it easier to rebuild the self-care habits that can be easy to forget.

The Aloe app is still in development stage, but it’s showing off features that will surely come to the app. A big part of what makes Aloe unique is the interface, featuring adorable custom emojis by artist Katie Belton.

Users get to choose which reminders they want to set as well as their frequency. The custom icons are easy to remember (a watermelon slice for a snack, a glass of water for hydration) and the three-screen interface is easy to navigate. If you’ve missed a reminder or two, they’re easy to remove from the interface so there’s no guilt.

VIDEO

While it’s great for the average millennial, creator Amber Discko thinks the platform has potential to impact the lives of people with mental health issues, chronic illnesses, autism or ADHD. These are people who might need regular reminders to do tasks many take for granted, like showers or eating at the right times of the day. Discko started working on the app after a stint as the Hillary Clinton campaign’s creative strategist. She is also behind the online portal Femsplain.

Future plans for the app include an option social feature. Discko envisions being able to help friends grow their gardens or maintain virtual gardens with friends. Pledging $25 to the Kickstarter will give access to the beta testing. The app will first work on iOS before an Android version is developed and will have free and paid features, offering more task emojis, better reports and the ability to add new tasks to those who will pay a fee.

Aloe

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+apps

+Design

+Health

+mobile

+wellness

Marketing

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Little Black Dress Made With Graphene Changes Color When You Breathe

Little Black Dress Made With Graphene Changes Color When You Breathe

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The dress by Cute Circuit is the world’s first made of super-material graphene

The little black dress is a staple in most women’s wardrobes, but fashion tech company Cute Circuit has taken the concept to the level of haute couture with its innovative use of graphene, a Nobel Prize-winning material that is lightweight, conductive, and super-strong.

Created in collaboration with the National Graphene Institute at The University of Manchester, the dress has a Graphene enhanced stretch sensor that captures the breathing pattern of the wearer. The data is tracked in real time by a powerful microprocessor and analyzed. Tiny LED decorations on the dress then change color depending on the depth of the breath taken by the wearer.

If the wearer takes a shallow breath, for instance, the LEDs will change from orange to green. A deep breath, meanwhile, will change color from purple to turquoise. The LEDs sit atop a transparent graphene element so it looks like they’re floating. Due to the unique conductive abilities of graphene, there are no wires anywhere in the dress.


Graphene, which is a form of carbon, is the world’s first two-dimensional material, giving it a unique set of properties. It is the world’s thinnest and lightest material, as well as the world’s strongest (stronger even than diamond). As if that weren’t enough, it also conducts electricity better than copper.

This gives graphene a broad range of potential uses from the aerospace and automotive industries to electronics and communications. Transparent and bendable, it can take any form, the only limit being one’s imagination. “In the future, we might use the same system for sportswear and ready to wear garments in the CuteCircuit collection,” said the company in a blog post on its website.

The dress was debuted earlier year in Manchester and will be shown again this October at the city’s upcoming Science Festival.

Cute Circuit

Marketing

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Virtual Tennis Lets Fans Feel Like They Are Playing At The US Open

Virtual Tennis Lets Fans Feel Like They Are Playing At The US Open

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Virtual Tennis Lets Fans Feel Like They Are Playing At The US Open

Virtual Tennis Lets Fans Feel Like They Are Playing At The US Open

American Express wants to create a better experience for tennis fans in a live gaming installation

Continuing its support for the US Open, American Express wants to deliver unique experiences to fans. The US Open American Express Fan Experience located in the US Open has a number of offerings that make this possible. This year, they also introduced the American Express Air Tennis, which utilizes responsive technologies such as air haptics and motion capture systems to create an interactive live gaming experience.

The American Express Air Tennis gives fans an opportunity to play tennis against an AI opponent by using their hands and other body movements to virtually return tennis balls. Players feel blasts of air whenever the ball hits their hand. A life-sized monitor allows players to feel like they are actually playing a real game. Additionally, AMEX partnered with tennis superstar Venus Williams to give fans an opportunity to get a closer look at her life. From how she gets ready for the Open to a closer look at her life outside of tennis, fans get to understand Venus Williams in a deeper level.

“At American Express, we are dedicated to providing memorable experiences for our Card Members, and the US Open continues to serve as the perfect platform for us to engage tennis fans in new and exciting ways through premium access and benefits,” said Deborah Curtis, Vice President, Global Experiential Marketing and Partnerships, American Express. “We’re thrilled to continue our partnership with Venus Williams – a Card Member, champion and entrepreneur. From delivering a newly designed Card Member Club influenced by Venus herself to a multi-sensory tennis activation, we think that we are delivering services that will truly elevate the US Open experience.”

Additionally, American Express has designed their Card Member Club based on Williams’ work in interior design. Members receive complimentary services, interactive photo technology and American Express Radio Live earpieces that give fans access to radios that provide live commentary and ESPN match updates.

American Express

 

+AI

+air tennis

+fitness

+US Open

Marketing

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Vice And Airbnb Are Teaming Up To Offer Themed Travel Packages

Vice And Airbnb Are Teaming Up To Offer Themed Travel Packages

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Vice And Airbnb Are Teaming Up To Offer Themed Travel Packages

Vice And Airbnb Are Teaming Up To Offer Themed Travel Packages

Vice and Airbnb have formed a partnership to offer travelers special trips designed by the media company

The expert in digital media, VICE, is partnering with Airbnb to take their “edgy news source” concept into the world of tourism, while the online lodging service continues their efforts to market experiences, not just a room to stay in.

Through the partnership, called VICE Experiences, Airbnb is offering travel packages inspired and designed by VICE with Airbnb accomodations. To kick off the new venture the companies are marketing a contest in which 100 winners will get to go on one of the trips to one of four destinations: South Africa, Paris, Tokyo or New York City. The first packages include a peak into electronic music scene in Cape Town led by DJs Spoek Mathambo and Yolanda Fyrus, a tour of Tokyo’s LGBTQ nightlife culture and an inside look at the Voguing dance world in Harlem. In Paris, the tour will focus on cabaret and burlesque events.

As of yet, neither has clarified whether Airbnb will continue to offer these packages or new ones after the contest is over, but if it did, it would charge an extra fee on top of lodging expenses.

“Vice has long gone all over the world to find the most unique stories with reporters on the ground, but we have never given our audience a chance to experience it,” said Spencer Baim, Vice’s chief strategy officer.

VICE | Airbnb

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+Music

+NYC

+Paris

+retail

+tokyo

+tourism

+travel

+vice

Marketing

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Ford Expands Crowdsourced Shuttle Service To New York

Ford Expands Crowdsourced Shuttle Service To New York

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The company aims to increase transit options for busy commuters and riders in underserved areas

Ford‘s Chariot shuttle service, which began operating in San Francisco and launched in Austin not long after, will launch soon in New York City. The service will debut in the Big Apple with two routes, one of which will run from the Lower East Side to Midtown Manhattan, while the other will run from Greenpoint to Dumbo in Brooklyn.

The goal of Chariot is to provide another local transit option for busy commuters and visitors to the city, all while catering to what its riders actually need in terms of local transportation. The Chariot app is crowdsourced, meaning users can suggest their own new routes, perhaps in areas that currently lack nearby subway stops or are otherwise underserved by local transit.

To decide on Chariot’s debut routes in New York, Ford’s data analytics team examined multiple factors to narrow down the paths that would best serve the greatest number of riders. The Lower East Side and Greenpoint, while both fast-growing areas, do not offer a variety of transportation options, making them ideal candidates for Chariot routes, according to Chariot CEO Ali Vahabzadeh.

“I think the public is going to use Chariot and micro-transit in different ways [in NYC],” Vahabzadeh told TechCrunch. “Using Chariot in Brooklyn when the L-train is shut down, or event-based transit, for example. We can keep these running around the clock, with high-participation occupancy rates, so we’re going to learn a whole new set of lessons we can add to our playbook.”

While Chariot has had an ongoing dialogue with New York’s Taxi and Limousine Commission to ensure the service follows all city regulations, Vahabzadeh said the company’s primary goal is to prove its ability to adapt and serve customers in the new market.

Ford plans to put 60 Chariot vehicles that can accommodate more than 12 passengers each on the road this fall in New York. In San Francisco, the company operates more than 200, and in Austin it has about 50.

Chariot

Marketing

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Principles and Books for Looking into the Digital Future from Lee Aase http://ift.tt/2wmIhek

Principles and Books for Looking into the Digital Future from Lee Aase

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When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach.

I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more. And link you to the Audible store, while the future I cannot foretell these principles will serve you well.

Digital media is changing fast, so Aase, a leader in utilizing social media, shared insights for getting your mind moving in new directions. Along the way, he shared some of his favorite audio books, and  joked if you subscribe to the one book per month plan on Audible, you will be set for the next year. (Note – one book is free.)

Principle 1: Extrapolation is the Best Starting Point for Prediction

We start our research by looking back at digital media. Aase reminisced about the big three TV networks and newspapers. Their monopoly over the news and advertising was staggering until Ted Turner came along and created CNN. Eventually, the internet meant new production and distribution was democratized.

These two revolutions have turned both news and advertising on their heads. Just look at the value of Facebook, which far outweighs the traditional media giants.

The books to consider to open your mind to digital opportunities include:

Principle 2: Improbable Events Will Have Outsized Influence in Your Life

Aasee told the story of how Mayo Clinic came out of an improbable event. A  tornado that destroyed much of Rochester, MN moved a group of nuns to ask the doctors Mayo to help with a hospital they wanted to build.

Now, the Mayo Clinic was rated the best hospital by U.S News and World Report.

Disruptive innovation comes in several forms. Consider the introductions of the iPod, Flip camera or IPhone. How did they change your world?

At TopRank Marketing, we know disruption can prove to have great value. Trying new disruptive techniques or tools challenges the team and often provides the client with new and better outcomes.

Books to consider:

Principle 3: Mindset Matters More Than Skill

As a digital marketer, it is important to remember these basic skill sets for presenting yourself well:

  • Speaking skills
  • Digital production skills
  • Writing skills

Writing represents you when you are not present, says Aase, so use an active voice and avoid cliches.

Key to remember — have the mindset that you can do new things.

Book to consider:

Principle 4: The Growth Mindset Creates Optionality

As a trailblazer in social media, Aase uses the mindset, “Proceed until apprehended!” He was one of the first to use platforms like Facebook and Twitter in a medical setting.

As an example, when Mayo Clinic doctors separated conjoined twins Aase applied the the principles from David Allen’s book, Getting Things Done, the art of stress-free productivity:

  • Collect. Process. Review. Do.
  • The Creative Catalyst of inbox Zero
  • The Two-Minute Rule
  • “Is this actionable?”
  • Do-Delegate-Defer-Delete
  • What’s the next action?

This stressful event led to  new options with additional press and his first Tweetcamp.  

More books to consider:

Principle 5: Think Analogically

Social media is now part of the DNA of Mayo Clinic. Aase’s team provides guidelines, best practices, training and consulting to their healthcare professionals. As the head of the Mayo Clinic Social Media Network (#MCSMN) he uses social media to lead a revolution in healthcare.

Principle 6: Develop a “Barbell” risk profile

At the heart of any success is almost always a willingness to take risks.

Books to consider:

Principle 7: Pursue Personal Growth

Take care of yourself, personally, suggests Aase. He advised subscribing to The Tim Farriss Show podcast, and reading (listening to) these books:

What marketing digital disruption will you predict? Or lead?


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Principles and Books for Looking into the Digital Future from Lee Aase | http://ift.tt/faSbAI

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Photo Series Captures Objects Cascading Through Mid Air In Natural Landscapes

Photo Series Captures Objects Cascading Through Mid Air In Natural Landscapes

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Photo Series Captures Objects Cascading Through Mid Air In Natural Landscapes

Artist Charlie Kitchen looks at analog photography through a new lens

It’s uncommon today to hear that taking a single photograph can take an entire hour, but visual artist Charlie Kitchen shows us how his artful work is worth the wait.

Kitchen’s photographs are of beautiful landscapes that appear to be behind floating shapes that jump off the screen. Making sure to not expose the entire sheet of film, he inserts a sheet of paper with a shape cut out of it in order to capture just a portion of the image. He repeats the process until he exposes the necessary images to complete the photograph.

His style is completely analog with the exception of his minimal use of Photoshop to color correct his photographs once they’re taken. In today’s world of advanced technology and accelerated production times, Kitchen’s approach is a refreshing one.

Charlie Kitchen

+Analog

+arts

+Culture

+Design

+landscape

+Photoshop

Marketing

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