Category Archives: Social Media

EmpireAvenue [X]PendaPalooza 16 Event

What is Empire Avenue?

Empire Avenue is a stock market simulation social network game that allows users to buy and sell shares of people and websites.

It started in February 2010 as an invitation-only closed beta before launching to the public in July 2010.
Registration and game play is free.


Players have their own portfolio in a virtual economy. The price of a player’s share depends on the ticker’s stock buying and selling, along with social networking activity. Players can choose their own ticker symbol; mine is (e)EDACCESSIBLE. The players can have multiple investors, which will garner them a higher share price, and they can invest in other players. Players win Achievements for their actions, such as advertising and adding services such as Twitter. Players gain dividends from the other shares in players they invest in, which are counted as Credits.

Social networks supported by Empire Avenue currently include Facebook, Twitter, Flickr, YouTube, LinkedIn, Foursquare, Instagram, WordPress hosted blogs and the player’s own blog and RSS feeds.

Virtual Currency

Much like other social media games, Empire Avenue uses strictly virtual currency called Eaves as a means of purchasing shares in other players, additional rights within the exchange, advertising and services. The currency can be purchased with real-world currency via PayPal, but cannot be exchanged for real-world currency. There’s a second virtual currency called Vees, which are EA’s new rewards points system which users can earn from companies and individuals who send out Vees Missions.

Eaves are Empire Avenue’s internal currency used in the Social Market game. Empire Avenue generates Eaves for users to play with, people investing in you on the Social Market gives you Eaves. Vees are rewards points that companies and individuals can obtain from Empire Avenue to reward people through Missions for discovering content and people.

Social Media

Empire Avenue is designed to drive social media activity and social media interaction between the registered members. Players’ value increases, in part, as a result activity on social media sites and their own verified blogs and rss feeds. In addition, a player’s value increases through dividends paid-out by other members he or she has invested in. Thus, the social media activity of a player’s investments also contributes to his or her game wealth. It is in players’ self-interest to follow, favorite, or otherwise contribute to the social media activity of those they invest in.

For competitive and aspiring social media mavens, collecting Eaves or Vees brings the social sharing genre into a whole new passion for performance perspective. You can complete missions, invest in the creators, network directly, and learn about everything that other people are doing online.

Empire Avenue Special Events

Every so often (at least once a month), the Avenue will host special events to promote investment in new faces and not so new faces, run missions and celebrate special events such as the last big event called the SuperMoon to celebrate the last super moon of the year.

This weekend (starting on Friday August 15th at 3 p.m EST through Sunday August 17th at 3 p.m. EST) Empire Avenue is hosting what now is becoming a tradition, the 16th edition of [X]PendaPalooza. It will be an opportunity for many players, especially newer ones, to be bought, and for more seasoned investors to spend – that is, helping out others while finding new investments. It’s a positive, active, 48-hour buy-a-thon, and it’s all about paying it forward.

Do not hesitate any longer and join Empire Avenue now!