Category Archives: marketing

Delta Partners With On-Demand Helicopter Service For Time-Conscious Travelers

Delta Partners With On-Demand Helicopter Service For Time-Conscious Travelers

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Delta Partners With On-Demand Helicopter Service For Time-Conscious Travelers

The new helicopter transportation service, Blade, partnered with Delta to help flyers avoid the chaos of the JFK airport and the drive to Manhattan

Blade, an application based helicopter transportation service that functions like Uber, has partnered with Delta Airlines to help passengers avoid the chaos at New York City’s JFK airport. The service brings luggage directly to passengers after a flight and drives them to a waiting helicopter that flies them to Manhattan.

When a customer’s Delta flight has landed, Delta’s Elite Services team members brings their luggage to their Blade car where the driver takes the passengers to their helicopter. The helicopter takes them to one of three lounges Blade has set up in Manhattan, with the flight taking almost 10 minutes.

It costs $1,000 to book the helicopter and $250 to include Delta’s Elite Services to help with the luggage.

Blade

+airport

+flying

+helicopter

+JFK

+Luxury

+manhattan

+NYC

+travel

+USA

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 10:12AM

Modular Sofa Designed For The Millennial Lifestyle

Modular Sofa Designed For The Millennial Lifestyle

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Burrow is designing a modular couch that is meant to be adapted to the realities of modern living

It is often true that the bulkier a couch, the pricier and cozier it gets. Yet, this start-up furniture company is eyeing to marry the greatest things about couches with an attractive price. Enter the Burrow: a modular sofa that’s also a system built for the modern lifestyle. Joining the trend of other shape-shifting furniture, this one can be shrunk or widened depending on need.

The modularity is in the seats. The Burrow is available for purchase as a single, a double, triple or quadruple-seater couch.

Multi-awarded furniture designer Leah Amick is behind the couch’s comfortable mid-century look. Judging by appearance, the Burrow does look like a couch made for sitting. With thick cushions and generous sitting space, it looks like the perfect “burrow” for a lazy Friday night.

But the modular product is not all the innovation for this product. The founders of Burrow, Stephen Kuhl and Kabeer Chopra, wanted to connect two ends: production and delivery of the sofa. In the current model of furniture manufacturing and delivery, overhead costs are sky-high.

Each couch is made with harmful chemical-free fabric. The stronger parts are fashioned from sustainably sourced wood. The Burrow ships directly from their warehouses to the end consumer. This minimizes the cost of logistics by about 70% and the savings are shared with the buyer.

At home, there’s no need for people to install the sofa. Each Burrow is shipped in boxes made from recycled materials. Each box has a handle for easy transport. A single-seater ships in two boxes and the bigger models ship in even more boxes. Dividing the couch across several boxes can make end-consumer handling a tad more bearable.

The end result is a great-looking couch that’s just as comfortable as it looks. The couch comes in five color options. Buyers will can also choose to either get high or low arm rests. Because this couch is designed for the millennial, a hidden USB charging port on couch stands by.

Burrow

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 10:05AM

Ivy Ackerman: Innovating The Dining Experience

Ivy Ackerman: Innovating The Dining Experience

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In the lead-up to our PSFK 2017 conference, we look back at key speakers from past years. Culinary experience strategist Ivy Ackerman on how to capitalize on new experiences from old traditions

Leading up to our PSFK 2017 conference on May 19, we are looking back at some of the key speakers from years past. Get your tickets today!

Food culture, from the presentation to the plating, is strongly rooted in tradition. Whether you’re in New York or Montreal, eating a bagel will be rushed and crowded. People don’t mind because that’s tradition. The opposite is true for fine dining as well. A high-end restaurant will typically offer tasting menus and be decorated with white linens and candelabras. It’s what people expect because it’s tradition. At the annual PSFK conference in New York City, Ivy Ackerman, founder of culinary events company Butter and Egg Road, shared a trend she’s seeing in the food industry that merges dining experiences from opposite ends of the spectrum to create new traditions for established cuisines.

Ackerman calls this new trend “High-Low Dining.” It takes a traditional style of dining and fuses it with its exact opposite.

One example of this is Blanca, a  Michelin-rated restaurant in the heart of Brooklyn’s up-and-coming Bushwick neighborhood. It is everything you would expect from a high-end Manhattan restaurant: a long wait list for reservations, 20-course tasting menus, an intimate dining experience. The only difference is, it’s in Bushwick. “It’s putting a new lens on luxury,” explains Ackerman.

A slightly different iteration of this trend comes in the form of a bagel. Sedelle’s is a New York bakery and restaurant that reframes the bagel experience serving diners at their tables, serving lox on silver tea stands and enjoying the bagel on Le Creuset plates. “The bagel never looked so good,” according to Ackerman.

Ackerman believes High-Low dining stems from the human desire to want to discover something new. “We’re going to want the rainbow food, we’re going to want the cricket, maybe,” she explains, “but what we also crave is to be surprised and delighted by the reinvention of the old.” The drive to High-Low dining comes more from the experience of reinventing the experience rather than the food. “For millennials who we know relish the experience, it gives chefs the tools they need to capture a new audience that is always looking for the next.”

This trend can be seen on a mass scale with the emergence of fast casual restaurants offering wine programs. Now diners at Taco Bell and Chipotle can pair wine with their burritos.

Ackerman closed by saying that if we change the way we look at food, the food itself will change.

Butter and Egg Road

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 09:57AM

Hotel Guests Can Now Control And Purify The Air In Their Rooms

Hotel Guests Can Now Control And Purify The Air In Their Rooms

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Hotel Guests Can Now Control And Purify The Air In Their Rooms

Hotel Guests Can Now Control And Purify The Air In Their Rooms

Innovaci Inc. is launching AireSpa, a system design to allow hotel guests to control their room’s scents and sounds

In keeping with the trend of leveraging technology to optimize guest experience Innovaci Inc., a health and wellness product company in New Jersey, is launching AireSpa, a system design to allow hotel guests to control the scents and sounds in their room, as well as removing allergens and dryness in the air.

The AireSpa is a “floor standing unit” that can be controlled through a touchscreen remote control. “This design provides a whole room solution for air purification, cool mist humidification, aromatherapy, and Soundscapes,” reads Innovaci’s product description.

Differentiating themselves from the competition is not the only thing that might attract hotels to purchase AireSpas for their rooms. The device comes with a tracking system that allows staff to see trends and usage, as well as come up with different billing options for guests and identify possible savings to the hotel.

AireSpa

+Air

+AireSpa

+hotel

+New Jersey

+technology

+travel

+USA

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 09:36AM

Samsung’s New Auto-Reply Feature Is Made To Prevent Distracted Driving

Samsung’s New Auto-Reply Feature Is Made To Prevent Distracted Driving

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Samsung’s New Auto-Reply Feature Is Made To Prevent Distracted Driving

In-Traffic Reply activates automatically when it detects the user is driving

Tech company Samsung has created a new app with an auto-reply feature that helps drivers reply to messages without getting distracted. In-Traffic Reply sends out automated responses to calls and texts while the owner is on the road. It automatically activates when it detects they are riding a bike or driving a car using the smartphone’s sensors, such as GPS.

A default reply can be chosen, which says “I’m driving, so I cannot answer at the moment”, or they can set their own customized response if they prefer. In-Traffic Reply will launch in May on the Google Play Store.

Samsung

+Asia

+auto-reply

+Automotive

+Driving

+mobile

+samsung

+technology

+travel

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 09:15AM

This Concept Lets You Design Your Own Biodegradable 3D Printed Sneakers

This Concept Lets You Design Your Own Biodegradable 3D Printed Sneakers

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This Concept Lets You Design Your Own Biodegradable 3D Printed Sneakers

This Concept Lets You Design Your Own Biodegradable 3D Printed Sneakers

Shoetopia is a design project looking to become a reality, which would enable people to create their own unique pair of shoes through just their phone

Online shopping is taking a whole new meaning with Sheotopia, a concept design project by two Polish students Barbara Motylińska and Zuza Gronwicz. Shoetopia lets you customize and order 3D printed sneakers using an app.

With over 20 billion pairs of shoes manufactured every year and with 150 million of them populating the landfills each season, the Polish duo decided to create an alternative, sustainable model for production and distribution. Ordering fully compostable and functional shoes does not need to be costly or complicated.

The app comes equipped with a foot measurement application and online footwear wizard which lets users customize individual elements. After the design phase is over, the algorithm creates a personalized print file ready for purchase and which can be taken to the nearest 3D printing center. The execution of the model does not require glue or knowledge of sewing techniques. This is possible as the designers developed a special method of printing directly on wool and cotton, making the shoes both more eco-friendly and breathable.


Creating the sole came with its own challenges. In order to keep it light, flexible but also durable, the designers created a special parametric openwork structure which can be adjusted to different feet shapes. This solution is also the most cost-effective.

Shoetopia is a thesis project for the Acadamy of Fine Arts in Warsaw, Poland, but the design duo is currently working on turning it into their own business.

Barbara Motylińska | Zuza Gronwicz

+Fashion

+retail

+shoes

+Shoetopia

+Sneakers

+technology

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 09:01AM

Versailles Has Released Toys To Distract Kids From The Show’s Raunchiness

Versailles Has Released Toys To Distract Kids From The Show’s Raunchiness

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Versailles Has Released Toys To Distract Kids From The Show’s Raunchiness

Versailles Has Released Toys To Distract Kids From The Show’s Raunchiness

The show Versailles on Canal+ is decidedly adult, so the network released a line of toys so kids have something else to look at while parents watch

French drama Versailles has made headlines in the past for the steaminess and multitude of its sex scenes. Centered around the life of King Louis the 14th, the show came back for the second season and the writers certainly did not bring the heat down.

In a cheeky ad, French cable network Canal+ together with advertising agency BETC came to the rescue of parents who want to enjoy the show, but are concerned with their kids peeking. “Versailles for Kids” is a collection of toys and a mobile app meant to keep children preoccupied. A different toy was made available to be won with a release of each episode, from a gardening kit to a magic box or a king’s costume.

The agency states that the campaign reached 9 million people and generated 6 million media impressions. Over 4,000 toys were won in total, making several thousands parents really happy.

Canal+ | BETC

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+children

+Europe

+France

+TV

+Versailles

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 08:40AM

Antarctic Dome At Coachella Offers An Audio-Visual Sensory Experience

Antarctic Dome At Coachella Offers An Audio-Visual Sensory Experience

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Antarctic Dome At Coachella Offers An Audio-Visual Sensory Experience

Projections took people on a metamorphic journey through time, space and consciousness

At Coachella 2017, the Antarctic Dome created by Obscura Digital and powered by HP technologies immersed visitors in a 360° audio-visual sensory experience. Inside a large-scale projection dome, they were taken on a metamorphic journey through time, space, and consciousness.

Chrysalis, an 8-minute audiovisual program, was projected for audiences of 500 throughout the weekend. Projectors filled the dome with bright visuals and speakers were arranged on three tiers, providing spatialized audio that caused the audience to feel the experience viscerally. You can get a look inside the Antarctic Dome in the video below:

The Antarctic Dome

+arts

+chrysalis

+Culture

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 12:51AM

These Mouthpieces Turn Ordinary Fruits And Veggies Into Musical Instruments

These Mouthpieces Turn Ordinary Fruits And Veggies Into Musical Instruments

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The ‘Player’s Pflute’ features a collection of mouthpieces that turn ordinary produce into a range of instruments

A new project dubbed ‘Player’s Pflute’ sports a charming collection of mouthpieces, corers and measuring tape designed to transform fruits and veggies into musical instruments. Against the age-old saying “don’t play with your food,” tinkerer Jia Wu’s project turns bell peppers to harmonicas, zucchinis to a recorder/clarinet crossover, and larger foods like pumpkins to gigantic kazoos.

The idea for the collection struck when Wu’s friend, a music teacher, conveyed her difficulty getting schoolchildren to take interest in learning to play instruments. While everyone enjoys making music, few enjoy instructions, and even fewer enjoy receiving the ‘less glamorous’ instruments like the recorder.

After an initial round of brainstorms, Wu got to work by studying how different devices make sound. By reverse engineering the physics of differing mouthpieces, she then created four types of 3D-printed inserts modeled after a harmonica, bagpipe, clarinet, and whistle. When paired with manually punctured holes in certain spots (determined by placing a hand-crafted ruler atop the produce), anyone is able to emulate the sounds of real instruments using nothing more than a perforated vegetable.

Originally designed with plastic bottles, Wu’s breakthrough occurred when she tried fruit, which she found was easier for children to visualize and cut holes in. Plus, with a diverse enough set of fruits and veggies, the colorful produce resembles a toy, and promotes a musical, DIY spirit. Having participated in the Lexus Design Award for her work, Wu currently hopes to find investors to fund mass-production of the Player’s Pflute kits.

Player’s Pflute

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 12:30AM

The New Museum Is Bringing A Range Of Kickstarter Projects To Its Gift Shop

The New Museum Is Bringing A Range Of Kickstarter Projects To Its Gift Shop

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The New Museum Is Bringing A Range Of Kickstarter Projects To Its Gift Shop

The New Museum Is Bringing A Range Of Kickstarter Projects To Its Gift Shop

The collection was carefully selected to go along with the museum’s theme of artistic innovation

Taking crowd funding to a whole new level, the New Museum in NYC is collaborating with Kickstarter to sell its projects right out of the museum’s gift shop.

The Kickstarter collection was carefully selected to go along with the museum’s theme of artistic innovation. “As a leading institution dedicated to boundary-pushing art and ideas, the New Museum is the perfect place to share this collection, which features adventurous takes on everyday objects, creative explorations of technology, and designs that are simultaneously playful and profound,” wrote Kickstarter in its press release.

Among the items museum-goers can buy are IamElemental, action figures for girls, cat pins modeled after famous artists, and a personal body unit index to measure objects with your own body.

A window display of the collection will be up at the New Museum until May 15. All items can also be bought online through the museum’s website.

Kickstarter | New Museum

+arts

+Culture

+gift shop

+museum

+New Museum

+retail

Marketing

via PSFK http://www.psfk.com/

April 27, 2017 at 12:02AM