All posts by edaccessible

I am a brain aneurysm survivor. Thankful for every day. Devoted father and husband. Passionate about new technologies; in particular anything to do with accessibility and universal design.

Nike Is Building A Digital Platform Into Public Basketball Courts http://ift.tt/2BtVZMI

Nike Is Building A Digital Platform Into Public Basketball Courts

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Nike Is Building A Digital Platform Into Public Basketball Courts

Nike Is Building A Digital Platform Into Public Basketball Courts

Public basketball courts in Manila got a digital-physical makeover from Nike, Google and BBH

Basketball is one of the most popular sports worldwide, played on polished professional courts and well-worn concrete ones. Nike, Google and BBH Singapore showed a little love to some of those public courts in the Philippines with a project called Nike Hyper Courts. Five different courts in Manila were redecorated with murals of NBA stars like LeBron James, Kobe Bryant and Kevin Durant by illustrator Arturo Torres. Beyond the aesthetic change, the courts unlock a digital platform that allows players to tap into a Google-powered app with training tips and drills—all of which uses no data whatsoever.

“The passion for basketball in Manila is unlike any other city in Asia,” Nike Southeast Asia & India senior marketing director Bulbul Khera told AdWeek. “We want to inspire young ballers to realize their full potential through the physical and digital aspects of their sport. Nike Hyper Court enables these ballers to train anytime without worrying about access to training drills and data costs.”

Nike Hyper Courts

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Marketing

via PSFK http://www.psfk.com/