All posts by edaccessible

I am a brain aneurysm survivor. Thankful for every day. Devoted father and husband. Passionate about new technologies; in particular anything to do with accessibility and universal design.

Bet On A ‘Fast And Furious’ Race During This High Production Campaign

Bet On A ‘Fast And Furious’ Race During This High Production Campaign

http://ift.tt/2vp4hAV

Bet On A ‘Fast And Furious’ Race During This High Production Campaign

An advertisement allows viewers to bet on the winner of a staged car race for the chance to win a cash prize

A 90-second short film from sports betting company Bwin, created by advertising agency BBH London, asks viewers to bet on the outcome of a dramatic, Fast & Furious-style car race with the hope of winning the grand prize of £100,000.

The ad, called Black vs Yellow, features a yellow cab and a black police car careening through city streets until the action pauses to prompt the viewer to place a bet on which car will win the race. The winner will be revealed in another film, set to be released on September 12.

VIDEO

Filmed in Thailand, the production features stunt actors whose experience includes James Bond and Fast & Furious movies. The campaign will run in Germany, Italy, Belgium, Greece, Spain, France, Denmark, Netherlands and the United Kingdom.

Black vs Yellow

+bwin

+car racing

+gambling

+Sports

Marketing

via PSFK http://www.psfk.com/

Record Inflows Boost Global ETF Assets To $4.3 Trillion, With BlackRock Leading The Way

The strong run witnessed by the global exchange-traded fund industry over recent years received an additional boost from upbeat market conditions in the second quarter of the 2017 – helping it scale a record high of nearly $4.3 trillion in assets by the end of July 2017.August 23, 2017 at 01:25PM

via Forbes Real Time //www.forbes.com/sites/greatspeculations/2017/08/23/record-inflows-boost-global-etf-assets-to-4-3-trillion-with-blackrock-leading-the-way/

Foursquare Redesigns Its Check-In App To Be More Personal Than Social

Foursquare Redesigns Its Check-In App To Be More Personal Than Social

http://ift.tt/2wFsRBP

Foursquare Redesigns Its Check-In App To Be More Personal Than Social

Foursquare Redesigns Its Check-In App To Be More Personal Than Social

This app lets you record the places you’ve been and keep the memories to yourself

A few years ago, Facebook feeds were full of “check-ins” by friends at all the coolest places. One of the biggest platforms for such things is Foursquare, which awards users with badges (like “Mayorships”) for their check-in frequency on the app. However, its latest release, the Swarm app, steps back on the social media push and instead focuses on recording memories.

Through the Swarm app, it’s easy to keep a good record of places you’ve visited. This is an especially neat idea for travelers who want to make sure they remember the best bowl of pho they had in Vietnam or return to a favorite shop in Morocco. The app takes the idea of Foursquare and makes it more personal. Swarm doesn’t implore its users to share each check-in. Instead, it keeps things a bit more intimate.

The app comes with a lifetime check-in map that visualizes everywhere you’ve been. If you like traveling, it would be cool to see the orange pins pop-up across the continents.

However, the app experience is not entirely lonely. Friends who are nearby will still pop up on Swarm. A simple tap on their profile will let you know exactly where they are. And if you happen to think you’ve found a better Mexican cantina than they have, you can send a message in the app and invite them to join you.

Swarm, with the tagline “Remember Everywhere,” is now available on the Google Play Store and Apple Store.

Swarm

+apps

+foursquare

+mobile

+retail

+Swarm

+travel

Marketing

via PSFK http://www.psfk.com/

The Massive Demand For The SNES Classic Edition Proves That The PS4 Needs Backward Compatibility

The news that the SNES Classic Edition is already sold out everywhere again and that the general pre-order process is a complete mess goes to show that the demand for this retro-gaming micro console is very high indeed. So maybe it is time Sony properly supported backward compatibility on the PS4.August 23, 2017 at 01:00PM

via Forbes Real Time //www.forbes.com/sites/olliebarder/2017/08/23/the-massive-demand-for-the-snes-classic-edition-proves-that-the-ps4-needs-backward-compatibility/