Lyft Creates An Ingenious Point-Of-Purchase Display, Beer Cans

Sometimes the biggest marketing idea is small. The genius of this little idea from Lyft is that it gets the Lyft branding in front of customers at exactly the moment they will need Lyft most: while drinking alcohol.January 11, 2018 at 11:12AM

via Forbes Real Time

Author: edaccessible

I am a brain aneurysm survivor. Thankful for every day. Devoted father and husband. Passionate about new technologies; in particular anything to do with accessibility and universal design.