Artist’s Portfolio Lets You Call Him To Explain His Work http://ift.tt/2ABM88X


Artist’s Portfolio Lets You Call Him To Explain His Work

http://ift.tt/2jotuIp

Artist’s Portfolio Lets You Call Him To Explain His Work

Marc Horowitz and HAWRAF create a new way to connect with an artist

Marc Horowitz a conceptual artist, working with HAWRAF a creative design studio, has come up with a new way to get closer to art and to the artist. HAWRAF designed and developed a portfolio site for Horowitz’s work where you call a number and hear the artist, in his own voice, provide a description of the piece. In traditional museum settings, we don’t get the luxury of having the artist present giving meaning to a work.

Each piece in the portfolio has a corresponding reference number. When you dial the 800 number on the site and enter the reference number the audio begins. You have the option to read the description, but hearing the artist talk about the work gives the experience a familiarity you can’t get by reading a blurb or description. The site also intersperses quotes and interstitials from the artist that give the site more flavor.

Marc Horowitz

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via PSFK http://www.psfk.com/