What Russia’s World Cup Struggle For Sponsors In 2018 Tells Us About Politics In Sport Today


On a local level, only two of a planned 20 regional World Cup sponsors have bought in to Russia 2018. After a gaggle of corruption scandals, FIFA is just too toxic a brand in an age when sponsorship bares a political edge. What does this tell us?December 06, 2017 at 04:15AM

via Forbes Real Time http://ift.tt/2B5Sbny