The New Museum Celebrates Its 40th Birthday With Live-Streamed Exhibitions
“New Museum LIVE” extends art beyond museum walls
The New Museum, in partnership with creative agency Droga5 and media agency Horizon, has launched the “New Museum LIVE” program that broadcasts five exhibitions, over 100 artworks, special events and performances live streamed online and in locations around New York City. New Museum LIVE runs through December 31st and viewers will get to experience how the New Museum celebrates its commitment to “new art, new ideas.”
In honor of its 40th year anniversary of boundary-pushing spirit, this explosive program expands beyond traditional museum walls with over twenty live streams of city-scaped exhibitions in well-known places such as Times Square, Hotel Indigo, Mr. Purple, IFC, The Sweatshop, The Storefront Project, Catinca Tabacaru Gallery, Two Hands Cafe, Barcade and 120 Wall Street.
This is an extraordinary step in providing access to art in a way that is conducive to engagement and viewing. By using traditional and nontraditional media displays, and engaging local communities, the New Museum has broken the boundaries of impact for art’s message and its audience. The programming is meaningful, for example, the timely topic of “Trigger: Gender as a Tool and a Weapon.”, with special performances by Nayland Blake and Justin Vivian Bond.
Other notable exhibitions were Rebecca Adams, Refinery 29’s health and wellness director in conversation, and “Who’s Afraid of the New Now?” featuring over forty artists that have been integral in shaping the New Museum over the past forty years, including Raymond Pettibon, Carroll Dunham, Sharon Hayes and Jeff Koons.
On December 7th there will be sketching in the galleries with illustrator Jason Polan.
“We are excited to collaborate again with the award-winning firm Droga5 and museum trustee David Droga,” said Karen Wong, New Museum Deputy Director. “And ‘New Museum LIVE’ is only the latest such collaboration. In 2007, Droga5 helped develop a campaign to mark our relocation to the now iconic building on the Bowery. In 2013, Droga5 also partnered with New Museum to reinvent the city’s phone booths with ‘Recalling 1993,’ a campaign to promote the exhibition “NYC 1993: Experimental Jet Set, Trash and No Star.”
Don Shelford, Droga5 Group Creative Director, adds, “‘New Museum LIVE’ takes inspiration from one of the New Museum’s very first exhibitions, the ‘Window Series,’ which invited artists to display their works in street-level windows for the public to see. A definitive moment in the museum’s history, it established their mission as a forward-thinking establishment challenging how the museum should function. ‘New Museum LIVE’ can be viewed as a modern-day interpretation of that series, allowing New Yorkers to view new art in ways they’ve never been able to before.”
via PSFK http://www.psfk.com/