[Insight] Most Amazon Prime subscribers say they don’t want to buy the Amazon Key that lets delivery people into their homes
Next week, Amazon will start delivering packages straight into Americans’ homes, using a smart lock and camera device called Amazon Key.
But will anyone bother paying for what seems like an invasive service?
Most wouldn’t. About 58 percent of people who have Amazon Prime definitely would not buy Amazon Key, according to a SurveyMonkey poll done on behalf of Recode.
That’s only slightly less than the 61 percent of all U.S. adults who wouldn’t buy the product, suggesting it’s broadly unattractive, regardless of whether people are Amazon customers.
Among Prime subscribers, only 5 percent said they would definitely buy Amazon Key. Of all U.S. shoppers, even less — 4 percent — said they would. Nearly 60 percent of the respondents have Prime subscriptions.
Those who would buy the product cited the convenience and novelty of the device, even calling it “genius.” Those who would not often mentioned privacy and security concerns.
Of course, Amazon Key is very recent and new concepts are often met with apprehension. Not too long ago, the idea of sharing your home with strangers through Airbnb was unpalatable to many, but it’s now commonplace.
The survey was conducted from Oct. 30 to Nov. 2, 2017, and included a nationally representative sample of 7,566 adults. The survey included a description of Amazon Key for those who might not be familiar.
via PSFK http://www.psfk.com/