How Frito-Lay Is Engaging The Pivotal Next Generation — Gen Z

Generation Z is a multi-ethnic, gender-fluid generation with key traits that are reminiscent of a previous generation – Baby Boomers. This means they are more focused on personal success and building their work ethic, something Frito-Lay is using to engage them through its Dreamvention contest.November 14, 2017 at 01:23PM

via Forbes Real Time