Beyond Interruptive: Leading CMOs Look At The Future Of Advertising, And It’s Not What You’d Think


Americas’ top CMOs are more keyed into the massive changes occurring in the television industry than you might think. Interviewed at the ANA Conference in Orlando, they painted a picture of a future where traditional interruptive advertising was no longer the backbone of their marketing plans.November 13, 2017 at 04:16PM

via Forbes Real Time http://ift.tt/2hx6qtq