Distance to the top http://ift.tt/24WEZa7


Distance to the top

http://ift.tt/2gylOlx

It’s tempting to enter a field where mastery is assured, where you have a very good shot of being as good at it as everyone else.

It turns out, though, that the most exciting and productive fields are those where there’s a huge gap between those that are perceived to be the very best and everyone else.

The wider the gap, the more it’s worth to push through it.

       

Marketing

via Seth Godin http://ift.tt/eQc8PW