American 26 Year Olds May Be Retailers’ Target, But Only One Segment Is Prime: The HENRYs

Wall Street Journal identified 26 year-olds as the largest cohort within the largest generation, millennials. But it overlooked income. Marketers must focus on those at the top, the HENRYs with income $50k+, as bellwether consumers that will lead in spending and set trends that the rest will follow.October 11, 2017 at 02:48PM

via Forbes Real Time