Selfish marketing doesn’t last http://ift.tt/2xHLUwC


Selfish marketing doesn’t last

http://ift.tt/2x5p7u3

If it helps you, not the customer, why should she care?

Sometimes there’s an overlap between your selfish needs and hers, but you can save everyone a lot of time and hassle if you begin and end with a focus on being of service.

In the long run, your selfishness will catch up with you. Day by day, the long run keeps getting shorter.

       

Marketing

via Seth Godin http://ift.tt/eQc8PW