Selfish marketing doesn’t last
If it helps you, not the customer, why should she care?
Sometimes there’s an overlap between your selfish needs and hers, but you can save everyone a lot of time and hassle if you begin and end with a focus on being of service.
In the long run, your selfishness will catch up with you. Day by day, the long run keeps getting shorter.
via Seth Godin http://ift.tt/eQc8PW