Fitting in all the way http://ift.tt/2wwMS9P


Fitting in all the way

http://ift.tt/2wiKTuA

It seems like a fine way to earn trust. Merely fit in. In every way. Don’t do anything to draw attention to yourself, to be left out, to challenge the status quo. Go along with the crowd to get ahead.

That doesn’t build trust. It simply makes you easy to overlook.

We build trust when we make promises and then keep them.

And the majority recoils from the challenge of making a promise, because that requires caring and risk and the willingness to make change happen.

You can’t fit all the way in, but you can definitely choose to stand out.

       

Marketing

via Seth Godin http://ift.tt/eQc8PW