Walmart Has Put Its First Augmented Reality Toy On The Shelves


Walmart Has Put Its First Augmented Reality Toy On The Shelves

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Walmart Has Put Its First Augmented Reality Toy On The Shelves

Walmart Has Put Its First Augmented Reality Toy On The Shelves

Merge developed an augmented reality toy to allow users to directly interact with the digital objects they see on their screen

While the technology for augmented reality and virtual reality experiences normally feature high-end or expensive equipment, Merge, a toy company specializing in virtual reality, want the products they put into stores accessible to everyone. So far, Merge have launched two products to Walmart: their VR/AR Goggles and, just recently, the Merge Cube, a physical object for users to directly interact with the digital images they see on a screen.

The Merge Goggles look like a typical virtual reality device and fits over the user’s head as many do, however, there were some big changes to this as these were created to get used by someone above the age of 10. Instead of relying on a large computer the user downloads the Merge application to the smartphone and slide it to the front of the headset. The material used for the device makes it far more durable, allowing it to go with the user when they travel between places and for them to not worry about dropping it. While the Goggles were made for those above the age of 10, the Merge cube was intended for younger audiences for their first virtual reality experience.

The Merge Cube utilizes a physical cube the kids can use to directly interact with the digital objects they see on the screen. Before a child starts playing with it, they require an adult’s assistance in setting it up, to use their email to make an account on the Merge application. The Cube works with the virtual reality headset or a smartphone to display the images. The virtual reality toy launched to Walmart on August 1.

Also launching on the same day as the Cube was the Merge Miniverse, a digital hub where users can download compatible applications for the Cube and the Goggles. The library consists of a variety of virtual and augmented reality family-family content, games, and 360-degree videos for users to explore. These experiences come from a number of different developers from big studios, including some indie ones. Before purchasing either of the devices, anyone can visit the hub at Miniverse.io to get an idea of what they have available. All of the applications list how much motion the user should expect to do while in the experience making it helpful for anyone who could get motion sickness while on a virtual reality device.

Merge Cube

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via PSFK http://www.psfk.com/