SAPVoice: In A Socially Conscious World, Brand Integrity Starts With A Higher Purpose
By Alicia Tillman, Chief Marketing Officer, Ariba –  an SAP company Today’s consumers are socially conscious and lean toward brands that have a higher purpose. Research shows that if given a choice, most consumers will purchase a brand with a cause over one without. Think about the RED initiative started several years ago […]

Vía Forbes Real Time