Why Are The Airlines Splurging and Spending Money On Premium Services?

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The prolonged weakness in crude oil prices has enabled the industry to come out of its age-old stigma of being a poor investment. However, the airlines are not taking this success for granted. Most of the US airlines are judiciously investing their excess cash flows in revamping their existing fleet, improving their capital structure, and returning value to their shareholders. But, some of these airlines have gone a step further and are investing huge amounts of money in building premium amenities and services for their elite customers. Let’s have a closer look at what these airlines are up to, and how this will impact their business in the long term.

Vía Forbes Real Time http://onforb.es/1KE895I