The essence of a political campaign all boils down to marketing – the ability to convert insight about the voters and competitors into a superior strategic position and plan that provides real value for voters and gives your candidate a superior position in the marketplace. When conceived and executed flawlessly, the result is more votes. To better understand what it is like to market a politician, we talked to Tim O’Toole, Co-Founder of POOLHOUSE, a non-traditional ad-agency with extensive experience helping craft Republican political campaigns. They will work on a number of campaigns during the 2016 cycle, with a notable one being Marco Rubio’s bid for president.
Vía Forbes Real Time http://onforb.es/1EJInFi