Why Brands Must Evolve

About 2000 years ago, makers stamped their products with a mark that told buyers who made that bowl, jar or hammer. Buyers who wanted quality products needed a way to identify quality producers. Over time, towns and regions became known for making quality wares. It is hardly different today: we’ve all heard of Dijon mustard, Sheffield steel, […]

Vía Forbes Real Time http://onforb.es/1FVOwVW