What Trademark Risks Do Colonel Sanders, The Hamburglar, and Shake Shack Chicken Have in Common?

The media is calling it a “nostalgia craze.”  A trademark lawyer could call it residual goodwill.  KFC and the Colonel.  McDonald’s and the Hamburglar.  Meanwhile, reports this week have Shake Shack looking at a chicken brand. Every marketing change carries risks. How about legally? Is there any risk in going back […]

Vía Forbes Real Time http://onforb.es/1JUgtx8