Six Best Practices For The Future Of Branding From Hall Of Famers: Nike, Patagonia, Aaker & Lazarus

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Last week, I was honored to attend the NY AMA Hall of Fame induction ceremony honoring four titans in the marketing industry. My colleague and Vice Chairman at Prophet David Aaker, Yvon Chouinard, Founder of Patagonia, Trevor Edwards, President of Nike and Shelly Lazarus, Chairman Emeritus of Ogilvy & Mather. These four icons follow last […]

Vía Forbes Real Time http://onforb.es/1EvQRj8