Highlights from IBM’s First CMO Influencer Huddle at Amplify

http://ift.tt/eA8V8J
So how can marketers better engage with customers? In a way that generates long-term loyalty? And builds business results? IBM’s annual conference (May 11, 2015-May 13, 2015) was designed to answer these questions by providing insight on the strategies, tools, and techniques, needed to amplify customer engagement. For the first time ever, IBM assembled a dinner of CMOs, VC firm leaders, and academicians to discuss the complex and evolving issues facing marketers today. Included are highlights from the discussion.

Vía Forbes Real Time http://ift.tt/1K3us4O

Author: edaccessible

I am a brain aneurysm survivor. Thankful for every day. Devoted father and husband. Passionate about new technologies; in particular anything to do with accessibility and universal design.