So how can marketers better engage with customers? In a way that generates long-term loyalty? And builds business results? IBM’s annual conference (May 11, 2015-May 13, 2015) was designed to answer these questions by providing insight on the strategies, tools, and techniques, needed to amplify customer engagement. For the first time ever, IBM assembled a dinner of CMOs, VC firm leaders, and academicians to discuss the complex and evolving issues facing marketers today. Included are highlights from the discussion.
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