Why Some Of The Best Ads Just Show What The Product Does

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I’ve been in a number of agency/client meetings when the comment surfaces (more often from the client side of the table), “Why don’t we just show what the product can actually do?” It’s more often than not met with a few looks to the ceiling, silences, and “yes we could do […]

Vía Forbes Real Time http://ift.tt/1JCbizG