The Power is in the Promo — How More Networks Can Win with Millennials

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It seems like just about everybody has his or her own lineup of “binge” shows. From Game of Thrones to The Walking Dead to Mad Men, high-quality television has surged its way to the top of water cooler conversations. But do you remember what it was that got you to start the show in the first place? While word of mouth in both the physical and digital worlds play a huge role in this process, the major networks may be underutilizing one of the most obvious forms of promotion.

Vía Forbes Real Time http://ift.tt/1Ewy3R3