Dear CMOs: Gen Z Doesn’t Need You, But They Can Help You

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This article is by Bill Alberti, senior VP of strategy, Communispace. A gum brand partners with a fashion designer who makes clothes that block cell phone signals. No, this isn’t the plotline for Zoolander 2. It’s“Focus: Life Gear by Trident”– or, essentially how Trident is trying to make gum cool in […]

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Author: edaccessible

I am a brain aneurysm survivor. Thankful for every day. Devoted father and husband. Passionate about new technologies; in particular anything to do with accessibility and universal design.