Dear CMOs: Gen Z Doesn’t Need You, But They Can Help You
This article is by Bill Alberti, senior VP of strategy, Communispace. A gum brand partners with a fashion designer who makes clothes that block cell phone signals. No, this isn’t the plotline for Zoolander 2. It’s“Focus: Life Gear by Trident”– or, essentially how Trident is trying to make gum cool in […]

Vía Forbes Real Time