AOL Earnings: Third Party Ads Boost Revenues Yet Again
As stated in our pre-earnings note, much of AOL’s revenue growth came from the growth of its programmatic platform across the third-party network. The third-party ads division grew by 19% year over year to $231.6 million. Furthermore, AOL reported 19% growth in search and contextual advertising as its marketing efforts bore fruit and revenue per search improved. However, its display ads revenues declined by 4%, primarily due to the absence of approximately $4 million in revenue from disposed or shuttered brands (including Patch) and a sales force reorganization that was initiated at the end of 2014. AOL’s core subscription revenues continued to decline as revenue fell by 6% to $141.6 million.

Vía Forbes Real Time